The first really good commercials are running on the Super Bowl pregame. DirecTV spots will divide some people. The man walking through his life, which seems to be a bit inspired by Barry Levinson's Avalon, and is a little bit too clever or something. I really found myself liking it, but somehow I felt distanced in the end.
But there was something of genius about the TVs themselves finding themselves drawn to the satellite. And it features a great reverse view of L.A.'s Orpheum Theater that I have always loved. But there is an odd subtlety that I really appreciate.