Not a thrilling start for Fox’s Robots. It looks like its max gross for the three-day weekend is about $38 million, which puts its almost $10 million behind DreamWorks' crappy, but Will Smith led, Shark Tale, which also opened “off-season” last October.
It will also be at least $8 million behind Ice Age, another relatively no name animation from the same production team, which opened in the same slot three years ago. In my opinion, Ice Age was a much more enjoyable movie with a stronger emotional element that made multiple viewings more palatable. Would anyone at Fox see $135 million domestic total for Robots as a success? Probably not. That figure puts the movie into profit in Home Entertainment, but still…
In spite of the big noise of Robots, The Pacifier is off “just” 45% Friday-to-Friday. It isn’t a home run, but a solid double is a step up for Mr. Diesel.
Miramax’s Hostage got surprisingly strong reviews, but will have a fairly mediocre $11 million start thanks to fairly weak awareness of the Bruce Willis action movie. Sure, it’s a better start than the one for The Whole Ten Yards, but this feels like one of those opportunities lost to a lot of distraction and overwork at Current Miramax.
Million Dollar Baby's Friday tells you everything you need to know about the current state of trying to ride your Oscar to the big money. In just its second weekend after winning Best Picture, the film had the worst Friday since it went wide and is now off pace to catch up with The Aviator or to pass $100 million.
Speaking of The Aviator, it will try to hit $100 million by the end of next weekend… maybe the start of the weekend after… but it looks like the film will get to the mark, ring the bell and then go away.
Finally, the dismissal and now disappearance of The Jacket has tongues wagging the stability of the team at Warner Indie. If they can’t open the Keira Knightley kinda-horror movie with the Oscar winning co-star to a third of Dimension’s dumper Cursed… well…